2 Ways for Small Businesses to Improve Their Social Media Presence
As a small enterprise owner, your time is very valuable. You need to perform many functions to keep your business running. Social media often gets ignored in this rat race. It may be okay to ignore social media for a couple of days. However, if you are not careful these couple of days will turn into weeks and then months. Before you know it, you will have spent an entire year without managing your social media account and this may well make your venture a failure.
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When you fail to regularly publish content about your business on social media, it can lead to a downward spiral. You begin to realize your following has dwindled. When you post, you fail to get the desired comments or likes. So you feel like you are just creating hollow content.
Here are some things to keep in mind if you want to boost your presence on social media.
Choose the Right Platforms
There has been considerable growth in social media over the past decade or so. There are numerous platforms available now with varying aims ranging from connecting old colleagues to social activism. So what is the right platform for your business? This will depend on your business targets and your business goals.
Facebook is the biggest social media platform in existence today. It is ideal for you if you want to create leads and build relationships with your potential customers. Learn how to advertise on Facebook if you have only just started your official page on Facebook.
LinkedIn is a platform for creating business and professional networks. It is useful for both B2C and B2B enterprises. You can use LinkedIn to create trust and show your authority to engage with your target audience.
Twitter is a state-of-the-art social media platform. It is ideal for small enterprises employing less than 50 people. You can use Twitter to keep yourself updated with time-sensitive information. You will frequently come across all the latest news about your industry and competitors. Use Twitter to get the awareness of company announcements and trends in your industry.
Instagram got instant success when it was launched in 2010. Facebook acquired Instagram within just two years of its launch in 2012. You can use Instagram to post videos and photos of your products from your cellphone. Instagram has over a billion followers and it must be a part of any digital media marketing strategy.
TikTok has grown tremendously in popularity since it was launched a few years back. It has already had over 3 billion app downloads. It is extremely popular among celebrities and influencers. It primarily has a young user base. So if your products or services are targeted toward the youth, then this is the platform to focus on.
Be Human: Seek Relationships, Not Just Followers
Your business should have a personality of its own. It is a big mistake these days to be viewed as an ugly company that lacks character. We live in an age of transparency and people want to know more about the companies they interact with.
These days, brands have become fearless. They do not hesitate to have a dialogue with their followers. The last thing you need is to face criticism on social media for appearing to be robotic. People expect to have a human presence on social media.
Showing the human side of your business means displaying the human faces behind your social media campaigns. Post pictures of your office while your team is in action. This will add a personal touch to your business and help form a connection with your followers.
Communication on social media is a delicate balancing act. It is important to create authentic and meaningful interactions with your followers and customers. You should give the impression that your customers are important and that you hear their voices. Boosting your social media presence will help you do that.